While sometimes a taboo subject, our bowel health can greatly impact our overall well-being and quality of life. Unfortunately, as we age the muscle tone in our body declines, this declining muscle tone may increase the likeliness of sluggish bowels which can cause quite a bit of discomfort. Our gut relies on muscle to push food through the digestive tract so it can digest and absorb the nutrients it needs to function well before eliminating the waste (your poo).
Thankfully, there is a natural way to help. There are many studies, supporting the use of kiwifruit to optimise digestive health. Green kiwifruit contains fibre and an enzyme called Actinidin. This powerful combination is thought to be responsible for the gut benefits our older customers enjoy. Fibre softens and bulks your poo, making it easier to pass while Actinidin aids digestion and gut comfort by breaking down protein in many foods. Absorbing proteins more efficiently helps reduce feelings of heaviness, with the added benefit of supporting muscle health.
Kiwi Crush™ is made with New Zealand-grown kiwifruit, therefore it is reasonable to conclude that having New Zealand-made Kiwi Crush™ every day provides a natural remedy to help our bowels to move and function well as we age.
To enhance our bodies ability to absorb iron it is a good idea to include foods high in vitamin C in your diet, foods such as kiwifruit the main ingredient in Kiwi Crush™!
Humans need to get vitamin C from food, and one serving of Kiwi Crush™ provides the recommended daily intake of vitamin C! What a delicious way to add vitality to your day.
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Richardson DP, Ansell J, Drummond LN. The nutritional and health attributes of kiwifruit: a review. Eur J Nutr. 2018 Dec;57(8):2659-2676. doi: 10.1007/s00394-018-1627-z. Epub 2018 Feb 22. PMID: 29470689; PMCID: PMC6267416. Hyperlink to https://pubmed.ncbi.nlm.nih.gov/29470689/
Rush, E.C., Patel, M., Plank, L.D., and Ferguson, L.R. 2002. Kiwifruit promotes laxation in the elderly. Asia. Pac. J. Clin. Nutr. 11(2): 164–168. doi:10.1046/j. 1440-6047.2002.00287.x. PMID:12074185 hyperlink to https://pubmed.ncbi.nlm.nih.gov/12074185/
Stonehouse, W., Gammon, C.S., Beck, K.L., Conlon, C.A., von Hurst, P.R., Kruger, R. 2012. Kiwifruit: our daily prescription for health. Can. J. Physiol. Pharmacol. 91: 442–447 (2013) dx.doi.org/10.1139/cjpp-2012-0303. Hyperlink to https://pubmed.ncbi.nlm.nih.gov/23746068/
Beck K, Conlon CA, Kruger R, Coad J, Stonehouse W. Gold kiwifruit consumed with an iron-fortified breakfast cereal meal improves iron status in women with low iron stores: a 16-week randomised controlled trial. Br J Nutr. 2011 Jan;105(1):101-9. doi: 10.1017/S0007114510003144. Epub 2010 Aug 23. PMID: 20727238.
Diaz M, Rosado JL, Allen LH, Abrams S, García OP. The efficacy of a local ascorbic acid-rich food in improving iron absorption from Mexican diets: a field study using stable isotopes. Am J Clin Nutr. 2003 Sep;78(3):436-40. doi: 10.1093/ajcn/78.3.436. PMID: 12936926.
Joosten, E. (2018). Iron deficiency anemia in older adults: A review. Geriatrics & gerontology international, 18(3), 373-379.
The content in this article includes varying research from external sources to reach a generalised view and should not be considered as specific to you the individual. This article should not be read as medical advice. For medical advice, we recommend talking to your own doctor or registered health professional.
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